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Publication #SR004

 

The Florida Agricultural Market Research Center 1

L. House2

The Florida Agricultural Market Research Center is a service of the Food and Resource Economics Department at the University of Florida. Its purpose is to provide timely, applied research on current and emerging marketing problems affecting Florida's agricultural and marine industries. The Center seeks to provide marketing research and related information to producer organizations, trade associations, agribusinesses, and governmental agencies concerned with improving and expanding markets for Florida's agricultural and marine products.

Client organizations are required to pay direct costs associated with their research projects. Such costs include labor for personal and telephone interviewing, mail and Internet surveys, travel, and computer analyses.

Professional agricultural economists with specialized training and experience in marketing participate in every Center project. Cooperating personnel from other IFAS units are also involved whenever specialized technical assistance is needed.

For more information about the Center, contact:

Dr. Lisa House, Professor and Director
Florida Agricultural Market Research Center
Post Office Box 110240
1083 McCarty Hall
University of Florida
Gainesville, FL 32611-0240
Voice: (352) 392-1871
Fax: (352) 392-1886
Email: lahouse@ufl.edu
Website: http://www.fred.ifas.ufl.edu/agmarketing/

Footnotes

1.

This is EDIS document SR004, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. First published in December 1993 and revised in May 2008. Reviewed February 2011. Please visit the EDIS website at http://edis.ifas.ufl.edu.

2.

L. House, Professor and Director, Florida Agricultural Market Research Center, Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL.

The Institute of Food and Agricultural Sciences (IFAS) is an Equal Opportunity Institution authorized to provide research, educational information and other services only to individuals and institutions that function with non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, marital status, national origin, political opinions or affiliations. For more information on obtaining other extension publications, contact your county Cooperative Extension service.

U.S. Department of Agriculture, Cooperative Extension Service, University of Florida, IFAS, Florida A. & M. University Cooperative Extension Program, and Boards of County Commissioners Cooperating. Nick T. Place, Dean.