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AEC590: Identifying Gaps between Importance and Satisfaction to Identify Extension Clients’ Needs

Figure 1. Importance statements for motivations to engage in e-business.

Credit: Adapted from “Applying importance-performance analysis to evaluate e-business strategies among small firms” by N. M. Levenburg and S. R. Magal, 2005, Journal of Marketing, 47(10), p. 38.