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AEC660: Communicating to the Ages: Influence of Age on Florida Residents' Informational Processing Behaviors

Figure 1. The Elaboration Likelihood Model.

Credit: Adapted from “The Elaboration Likelihood and Metacognitive Models of Attitudes” by R. E. Petty and P. Briñol, 2009, in J. W. Sherman, B. Gawronski, and Y. Trope (Eds.) in Dual-process theories of the social mind, p. 174