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AEC589: Visually Plotting Importance and Satisfaction to Identify Extension Clients’ Needs

Figure 3. Importance performance analysis of community festivals. Data points in figure represent: A—The cleanliness of the festival, B—The quality of the food, C—The cost of food, D—The variety of shows and entertainment, E—The amount of culture showcased in the arts and crafts, F—The amount of culture showcased in the food.

Credit: Adapted from “Understanding the role of culture and heritage in community festivals: An importance-performance analysis” by N. C. Hugo and R. G. Lacher. 2014. Journal of Extension, 52(5), Article 5RIB4.