Agricultural Education and Communication

"Through its land-grant mission of teaching, research, and extension, the Agricultural Education and Communication department enhances leadership in communities and organizations, educates individuals, and communicates ideas and issues to various audiences." --- About AEC

Subtopics

• UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources

Publications

• Adaptation Approaches to Sea-Level Rise in Florida
• Application Letters and Resumes
• Attribution Theory: How is it Used?
• The Basics of HTML
• Brochures and Newsletters
• Business Communication
• Capturing Change: Comparing Pretest-Posttest and Retrospective Evaluation Methods
• Characteristics of Small Farm Operators in Florida: Economics, Demographics, and Preferred Information Channels and Sources
• Consultation Forms for Walk-In Clientele and Landscape Site Visits
• Develop Your Public Speaking Skills: Tips for Beginning Speakers, Speech Coaches, and Judges
• Communicating with Extension Clients about Water
• Community-Based Social Marketing (CBSM): Extension’s New Approach to Promoting Environmental Behavior Change
• Community Food Security and UF/IFAS Extension
• Conducting Interviews for News Stories
• A Cooperative Agreement and the Implementation of the Endangered Species Act: How Extension Can Facilitate Stakeholder Involvement and Compliance
• Creating and Working with Rubrics
• Creating Interest in Learners
• Defining Community Food Security
• Determining Program Priorities
• Developing County Associations for School and Community Gardens
• Developing Effective Media Relations for Your County Program
• Developing Strong Teamwork to Support Excellence in Extension Programming
• Developing Urban Community Garden Projects
• Developing Visual Elements on the Web
• Differences in Perceptions of Agricultural Water Use between the General Public and Local Officials
• Digital Photography Composition Techniques
• Digital Photography and Photographic Editing
• Document Design
• Education and Facilitation Methods for Extension
• Effective Practice for Building Cross Sector Partnerships
• Effective Use of Field Trips in Educational Programming: A Three Stage Approach
• Elaborating Program Impacts through Data Analysis
• Elements of Document Design
• Emphasizing the Science, Technology, Engineering, and Math (STEM) in Agricultural Extension
• Encouraging Landscape Water-Conservation Behaviors #1: Tailoring Programs To Florida Residents Who Use Irrigation in the Home Landscape
• Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming
• Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
• Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners’ Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption
• Encouraging Landscape Water-Conservation Behaviors #5: Segmenting the Audience Based on HOA Status
• Encouraging Landscape Water-Conservation Behaviors: Information Seeking Preferences of Florida Residents Who Use Irrigation in the Home Landscape
• Encouraging Landscape Water Conservation Behaviors Series Overview #7: Personal and Social Norms of Florida Residents Who Use Irrigation in the Home Landscape
• Engaging Consumers in At-Home Water Conservation: A Guide for Extension
• Engaging Distance Learners in Cooperative Extension
• Enhancing the Success of Extension Programs with the Social Exchange Theory
• Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs
• Evaluating Learning in Laboratory Settings
• Evaluation Situations, Stakeholders & Strategies
• Event Marketing and Public Relations
• Exhibits and Displays
• Extension and Community Resilience: Improving Community Disaster Preparedness Using Online Resources
• Extension and the Environment: Understanding Florida Residents’ Perceptions of Environmental Water-Related Topics
• Reporting Clientele Contacts in Workload
• Extension Marketing: Budgets and Evaluation
• Extension Marketing: Building a Successful Local Extension Marketing Campaign
• Extension Marketing: Campaign Planning and Audience Analysis
• Extension Marketing: Creative and Media Strategies
• Extension Marketing: Integrated Marketing
• Extension Professionals: Anticipating and Solving Common Challenges in Planning and Delivering Educational Programs
• Extension Program and Customer Satisfaction: Are We Serving All Clients Well?
• Face-to-Face Storytelling
• Finding Grant Opportunities to Support County Extension Programs
• The Florida Natural Resources Leadership Institute
• Floridians' Perceptions of Endangered Species
• Floridians' Perceptions of GMOs: GMOs and Florida Citrus
• Floridians' Perceptions of Invasive Species
• Frequently Asked Questions about Evapotranspiration (ET) Irrigation Controllers
• Frequently Asked Questions about Soil Moisture Sensor Irrigation Controllers (SMS)
• Attitudes and Perceptions of Agricultural Water Use in Florida Expressed by the General Public and Local Officials
• Getting Engaged: “Public” Engagement Practices for Researchers
• Getting Engaged: Resources to Support Community Engagement Practices
• Getting Engaged: Improving Your Stakeholder Engagement Practices
• Getting the Most Out of Social Media: What Is Social Media?
• Getting the Most Out of Social Media: Creating a Social Media Plan
• Getting the Most Out of Social Media: Successfully Using Social Media
• Getting the Most out of Social Media: Good Practices When Using Social Media
• Grammar and Punctuation
• Grant Writing: Tips and Advice for New Writers
• Graphic File Formats
• Guidelines for Effective Professional and Academic Writing
• Guidelines for Writing Quality Impact Statements for Workload and Marketing
• Handling Telephone Complaint Calls with Poise
• How Problems Gain Importance and Become Contentious Issues through Agenda Setting
• How the General Public and Local Officials Prefer to Learn about Agricultural Water Use in Florida
• Identifying Gaps Between Importance and Satisfaction to Identify Extension Clients’ Needs
• Identifying Key Community Leaders to Assess Extension Programming Needs
• Implementing Inquiry-Based Teaching Methods
• Important Resources for the Development and Sustainability of School Garden Programs
• Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM)
• Improving Extension Program Development Using Audience Segmentation
• Inclusion of Diverse Learners in the Educational System
• Incorporating Individual Teachings (aka Individual Contact Teaching Methods) into a Sustainable Landscaping Extension Plan of Work and Report of Accomplishment
• Increasing Efficiency in Extension Using the Train-the-Trainer Approach
• Instructional Methods for Distance Education
• Introduction to Social Network Research: General Introduction and Major Terminology
• Introduction to Social Network Research: Application of Social Network Analysis in Extension
• Introduction to Social Network Research: Brokerage Typology?
• Learning by Doing: Utilizing Service-Learning Projects
• Letting Them In: Sharing Your Story with People outside of Your Industry
• Logic Model Basics
• Making Decisions Using Force Field Analysis
• Maslow's Hierarchy of Needs and Its Relation to Learning and Achievement
• Matrix Ranking: A Tool for Decision-Making and Prioritization
• Measuring Community Resilience using Online Toolkits
• Media Interview Skills
• Media Relations
• News Media Writing
• News Releases and Public Service Announcements
• News Writing for Print
• News Writing for Television and Radio
• Persuasion as a Communication Tool
• Persuasion in Messages
• Persuasive Papers, Speeches, and Campaigns
• Phases of Data Analysis
• Photo Editing
• Planned Behavior Change: An Overview of the Diffusion of Innovations
• Planning for a Farm Tour: Keeping the Conversation Fresh
• Planning for Effective Instruction
• Planning Special Events
• Posters and Fliers
• Preparing for a News Interview
• Presenting Workshops to Adults
• Principles and Practices to Secure and Hold Interest
• Principles of Document Design
• Principles of Teaching and Learning
• Prioritizing Extension Resources Using Perceived Importance and Satisfaction: An Underutilized Approach
• Priority Competencies Needed by UF/IFAS Extension County Faculty
• Producing an Educational Video
• Producing Your Own Video Program
• Projected Materials
• Promoting Ag Awareness through Commodity Fact Sheets
• Public Speaking
• Public Speaking Tools
• Reconciling Immigration and Agricultural Labor Concerns for a Sustainable State Economy
• Reframing Leadership
• Repackaging as a Strategy to Increase Efficiency in Extension Programs
• Reusable Learning Objects: Tools for Teaching in Nonformal Education
• Risk and Crisis Communication: When Things Go Wrong
• Sampling the Evidence of Extension Program Impact
• The Savvy Survey #1: Introduction
• The Savvy Survey #2: Using Surveys in Everyday Extension Programming
• The Savvy Survey #3: Successful Sampling
• The Savvy Survey #4: Details in the Design
• The Savvy Survey #5: The Process for Developing Survey Questions
• The Savvy Survey #6a: General Guidelines for Writing Questionnaire Items
• The Savvy Survey #6b: Constructing Open-Ended Items for a Questionnaire
• The Savvy Survey #6c: Constructing Closed-Ended Items for a Questionnaire
• The Savvy Survey #6d: Constructing Indices for a Questionnaire
• The Savvy Survey #7: Formatting Questionnaires
• The Savvy Survey #8: Pilot Testing and Pre-Testing Questionnaires
• The Savvy Survey #10: In-Person-Administered Surveys
• The Savvy Survey #11: Mail-Based Surveys
• The Savvy Survey #12: Telephone Surveys
• The Savvy Survey #13: Online Surveys
• The Savvy Survey #14: Mixed-mode Surveys
• The Savvy Survey #15: Survey Responses and Data Entry
• The Savvy Survey #16: Data Analysis and Survey Results
• The Savvy Survey #17: Reporting Survey Findings
• The Savvy Survey #18: Group-Administered Surveys
• Scriptwriting
• Setting Goals to Promote Academic and Personal Achievement
• Speaking with Policymakers About Current Issues
• Speech Writing and Types of Speeches
• Story Development
• Storytelling through Social Media
• Strategies to Encourage Adoption of Stormwater Pond Best Management Practices (BMPs) by Homeowners
• Talking Local: Florida Consumer Definitions of Local Food
• Talking Local: Florida Consumers’ Local Food Purchasing Behaviors
• Talking Local: Florida Consumers’ Reasons for Purchasing Local Food
• Talking Local: Florida Consumers’ Food Buying Decisions when Given Local Food Information
• Talking Local: Florida Consumers’ Flexibility with the Term "Local"
• Talking Local: Florida Consumers' Fresh from Florida Perceptions
• Teaching Behavior and Student Acheivement
• Teaching Students with Disabilities: Autism Spectrum Disorder and Asperger's Syndrome
• Teaching to Different Personality Types
• Team-Based Evaluation of Extension Programs
• Telephone Calls in the Business World
• Transparency in Agriculture and Natural Resources: Defining Transparent Communication
• UF/IFAS Extension Mentoring Roles and Responsibilities
• Understanding Ag Awareness Programming throughout UF/IFAS Extension: Supporting Citizen Awareness of Food Systems and the Environment
• Understanding Science: How to Fill the Communication Gap
• Building Impactful Extension Programs By Understanding How People Change
• Using Audience Commitment to Increase Behavior Changes in Sustainable Landscaping
• Using Cooperative Learning in Formal and Nonformal Education
• Using Focus Group Interviews for Planning or Evaluating Extension Programs
• Using Heat Maps to Determine the Usability of Extension Communication Materials
• Using Logic Models for Program Development
• Using Mentoring as a Part of Professional Development
• Using Personality Type Preferences to Enhance Team Work in Extension Programs
• Using Secondary Data to Build Strong Extension Programs
• Using Social Norms to Increase Behavior Change in Sustainable Landscaping
• Using Sondeos for Program Development and Evaluation
• Using the Delphi Technique to Achieve Consensus: A Tool for Guiding Extension Programs
• Using the Kirton Adaption-Innovation Inventory to Strengthen Extension Programs
• Using the Myers-Briggs Personality Type Indicator to Strengthen Extension Programs
• Using the True Colors Personality Assessment to Strengthen Extension Programs
• Using the TOP Model to Measure Program Performance: A Pocket Reference
• Utilizing Basic Digital Photography Techniques on the Farm
• Video Editing
• Video Equipment and Video Shot Composition
• Video Production: Getting Started
• Visual Communication
• Visual Teaching Tools: Concept Maps
• Visualizing Spatially Based Data for Various Stakeholder Audiences
• Visually Plotting Importance and Satisfaction to Identify Extension Clients’ Needs
• Water Conservation and Extension Participants: An Interesting Synergy
• Water Issues in Florida: How Extension Can Facilitate Stakeholder Engagement and Involvement
• Websites: The Good and the Bad
• What Is an Extension Program?
• What Is Inquiry-Based Instruction?
• Working With the News Media
• Writing and Designing a Basic Web Page
• Writing Instructional Objectives
• Writing Personal Statements

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