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Helping people adopt behaviors to improve social, economic, and environmental conditions is central to Extension&rsquo;s mission. Extension is tasked with consistently evolving and remaining relevant to meet the current needs of diverse audiences. This evolution can be seen in the shift from a one-way delivery of singular mass messages to a more refined, participatory approach where specific audience needs are met through targeted, tailored programming (Monaghan et al., 2014; Warner et al., 2019). Cluster analysis is a quantitative technique that can be used to identify audience subgroups so that tailored education and communications can be designed. This series is for Extension professionals or other social scientists&nbsp;working in any disciplinary area who want to understand how cluster analysis is used or are considering using it themselves.&nbsp;
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Cluster Analysis for Extension and Other Behavior Change Practitioners series

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Cluster Analysis for Extension and Other Behavior Change Practitioners series

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