Glenn D. Israel^{2}
Perhaps the most frequently asked question concerning sampling is "What size sample do I need?" The answer to this question is influenced by a number of factors, including the purpose of the study, population size, the risk of selecting a "bad" sample, and the allowable sampling error. Interested readers may obtain a more detailed discussion of the purpose of the study and population size in Sampling the Evidence of Extension Program Impact, PEOD5 (Israel, 1992). This paper reviews criteria for specifying a sample size and presents several strategies for determining the sample size.
In addition to the purpose of the study and population size, three criteria usually will need to be specified to determine the appropriate sample size: the level of precision, the level of confidence or risk, and the degree of variability in the attributes being measured (Miaoulis and Michener, 1976). Each of these is reviewed below.
The level of precision, sometimes called sampling error, is the range in which the true value of the population is estimated to be. This range is often expressed in percentage points (e.g., ±5 percent) in the same way that results for political campaign polls are reported by the media. Thus, if a researcher finds that 60% of farmers in the sample have adopted a recommended practice with a precision rate of ±5%, then he or she can conclude that between 55% and 65% of farmers in the population have adopted the practice.
The confidence or risk level is based on ideas encompassed under the Central Limit Theorem. The key idea encompassed in the Central Limit Theorem is that when a population is repeatedly sampled, the average value of the attribute obtained by those samples is equal to the true population value. Furthermore, the values obtained by these samples are distributed normally about the true value, with some samples having a higher value and some obtaining a lower score than the true population value. In a normal distribution, approximately 95% of the sample values are within two standard deviations of the true population value (e.g., mean).
In other words, this means that if a 95% confidence level is selected, 95 out of 100 samples will have the true population value within the range of precision specified earlier (Figure 1). There is always a chance that the sample you obtain does not represent the true population value. Such samples with extreme values are represented by the shaded areas in Figure 1. This risk is reduced for 99% confidence levels and increased for 90% (or lower) confidence levels.
The third criterion, the degree of variability in the attributes being measured, refers to the distribution of attributes in the population. The more heterogeneous a population, the larger the sample size required to obtain a given level of precision. The less variable (more homogeneous) a population, the smaller the sample size. Note that a proportion of 50% indicates a greater level of variability than either 20% or 80%. This is because 20% and 80% indicate that a large majority do not or do, respectively, have the attribute of interest. Because a proportion of .5 indicates the maximum variability in a population, it is often used in determining a more conservative sample size, that is, the sample size may be larger than if the true variability of the population attribute were used.
There are several approaches to determining the sample size. These include using a census for small populations, imitating a sample size of similar studies, using published tables, and applying formulas to calculate a sample size. Each strategy is discussed below.
One approach is to use the entire population as the sample. Although cost considerations make this impossible for large populations, a census is attractive for small populations (e.g., 200 or less). A census eliminates sampling error and provides data on all the individuals in the population. In addition, some costs such as questionnaire design and developing the sampling frame are "fixed," that is, they will be the same for samples of 50 or 200. Finally, virtually the entire population would have to be sampled in small populations to achieve a desirable level of precision.
Another approach is to use the same sample size as those of studies similar to the one you plan. Without reviewing the procedures employed in these studies you may run the risk of repeating errors that were made in determining the sample size for another study. However, a review of the literature in your discipline can provide guidance about "typical" sample sizes that are used.
A third way to determine sample size is to rely on published tables, which provide the sample size for a given set of criteria. Table 1 and Table 2 present sample sizes that would be necessary for given combinations of precision, confidence levels, and variability. Please note two things. First, these sample sizes reflect the number of obtained responses and not necessarily the number of surveys mailed or interviews planned (this number is often increased to compensate for nonresponse). Second, the sample sizes in Table 2 presume that the attributes being measured are distributed normally or nearly so. If this assumption cannot be met, then the entire population may need to be surveyed.
Although tables can provide a useful guide for determining the sample size, you may need to calculate the necessary sample size for a different combination of levels of precision, confidence, and variability. The fourth approach to determining sample size is the application of one of several formulas (Equation 5 was used to calculate the sample sizes in Table 1 and Table 2 ).
For populations that are large, Cochran (1963:75) developed the Equation 1 to yield a representative sample for proportions.
Which is valid where n_{0} is the sample size, Z^{2} is the abscissa of the normal curve that cuts off an area α at the tails (1  α equals the desired confidence level, e.g., 95%)^{1}, e is the desired level of precision, p is the estimated proportion of an attribute that is present in the population, and q is 1p. The value for Z is found in statistical tables which contain the area under the normal curve.
To illustrate, suppose we wish to evaluate a statewide Extension program in which farmers were encouraged to adopt a new practice. Assume there is a large population but that we do not know the variability in the proportion that will adopt the practice; therefore, assume p=.5 (maximum variability). Furthermore, suppose we desire a 95% confidence level and ±5% precision. The resulting sample size is demonstrated in Equation 2.
If the population is small then the sample size can be reduced slightly. This is because a given sample size provides proportionately more information for a small population than for a large population. The sample size (n_{0}) can be adjusted using Equation 3.
Where n is the sample size and N is the population size.
Suppose our evaluation of farmers' adoption of the new practice only affected 2,000 farmers. The sample size that would now be necessary is shown in Equation 4.
As you can see, this adjustment (called the finite population correction) can substantially reduce the necessary sample size for small populations.
Yamane (1967:886) provides a simplified formula to calculate sample sizes. This formula was used to calculate the sample sizes in Tables 2 and 3 and is shown below. A 95% confidence level and P = .5 are assumed for Equation 5.
Where n is the sample size, N is the population size, and e is the level of precision. When this formula is applied to the above sample, we get Equation 6.
The use of tables and formulas to determine sample size in the above discussion employed proportions that assume a dichotomous response for the attributes being measured. There are two methods to determine sample size for variables that are polytomous or continuous. One method is to combine responses into two categories and then use a sample size based on proportion (Smith, 1983). The second method is to use the formula for the sample size for the mean. The formula of the sample size for the mean is similar to that of the proportion, except for the measure of variability. The formula for the mean employs σ^{2} instead of (p x q), as shown in Equation 7.
Where n_{0} is the sample size, z is the abscissa of the normal curve that cuts off an area σ at the tails, e is the desired level of precision (in the same unit of measure as the variance), and σ^{2} is the variance of an attribute in the population.
The disadvantage of the sample size based on the mean is that a "good" estimate of the population variance is necessary. Often, an estimate is not available. Furthermore, the sample size can vary widely from one attribute to another because each is likely to have a different variance. Because of these problems, the sample size for the proportion is frequently preferred^{2}.
In completing this discussion of determining sample size, there are three additional issues. First, the above approaches to determining sample size have assumed that a simple random sample is the sampling design. More complex designs, e.g., stratified random samples, must take into account the variances of subpopulations, strata, or clusters before an estimate of the variability in the population as a whole can be made.
Another consideration with sample size is the number needed for the data analysis. If descriptive statistics are to be used, e.g., mean, frequencies, then nearly any sample size will suffice. On the other hand, a good size sample, e.g., 200500, is needed for multiple regression, analysis of covariance, or loglinear analysis, which might be performed for more rigorous state impact evaluations. The sample size should be appropriate for the analysis that is planned.
In addition, an adjustment in the sample size may be needed to accommodate a comparative analysis of subgroups (e.g., such as an evaluation of program participants with nonparticipants). Sudman (1976) suggests that a minimum of 100 elements is needed for each major group or subgroup in the sample and for each minor subgroup, a sample of 20 to 50 elements is necessary. Similarly, Kish (1965) says that 30 to 200 elements are sufficient when the attribute is present 20 to 80 percent of the time (i.e., the distribution approaches normality). On the other hand, skewed distributions can result in serious departures from normality even for moderate size samples (Kish, 1965:17). Then a larger sample or a census is required.
Finally, the sample size formulas provide the number of responses that need to be obtained. Many researchers commonly add 10% to the sample size to compensate for persons that the researcher is unable to contact. The sample size also is often increased by 30% to compensate for nonresponse. Thus, the number of mailed surveys or planned interviews can be substantially larger than the number required for a desired level of confidence and precision.
The area corresponds to the shaded areas in the sampling distribution shown in Figure 1.
The use of the level of maximum variability (P=.5) in the calculation of the sample size for the proportion generally will produce a more conservative sample size (i.e., a larger one) than will be calculated by the sample size of the mean.
Cochran, W. G. 1963. Sampling Techniques, 2nd Ed., New York: John Wiley and Sons, Inc.
Israel, Glenn D. 1992. Sampling the Evidence of Extension Program Impact. Program Evaluation and Organizational Development, IFAS, University of Florida. PEOD5. October.
Kish, Leslie. 1965. Survey Sampling. New York: John Wiley and Sons, Inc.
Miaoulis, George, and R. D. Michener. 1976. An Introduction to Sampling. Dubuque, Iowa: Kendall/Hunt Publishing Company.
Smith, M. F. 1983. Sampling Considerations in Evaluating Cooperative Extension Programs. Florida Cooperative Extension Service Bulletin PE1. Institute of Food and Agricultural Sciences. University of Florida.
Sudman, Seymour. 1976. Applied Sampling. New York: Academic Press.
Yamane, Taro. 1967. Statistics: An Introductory Analysis, 2nd Ed., New York: Harper and Row.
Sample Size for ±3%, ±5%, ±7%, and ±10% Precision Levels where Confidence Level Is 95% and P=.5.
Size of Population 
Sample Size (n) for Precision (e) of: 

±3% 
±5% 
±7% 
±10% 

500 
a 
222 
145 
83 
600 
a 
240 
152 
86 
700 
a 
255 
158 
88 
800 
a 
267 
163 
89 
900 
a 
277 
166 
90 
1,000 
a 
286 
169 
91 
2,000 
714 
333 
185 
95 
3,000 
811 
353 
191 
97 
4,000 
870 
364 
194 
98 
5,000 
909 
370 
196 
98 
6,000 
938 
375 
197 
98 
7,000 
959 
378 
198 
99 
8,000 
976 
381 
199 
99 
9,000 
989 
383 
200 
99 
10,000 
1,000 
385 
200 
99 
15,000 
1,034 
390 
201 
99 
20,000 
1,053 
392 
204 
100 
25,000 
1,064 
394 
204 
100 
50,000 
1,087 
397 
204 
100 
100,000 
1,099 
398 
204 
100 
>100,000 
1,111 
400 
204 
100 
a = Assumption of normal population is poor (Yamane, 1967). The entire population should be sampled. 
Sample Size for ±5%, ±7% and ±10% Precision Levels where Confidence Level Is 95% and P=.5.
Size of Population 
Sample Size (n) for Precision (e) of: 

±5% 
±7% 
±10% 

100 
81 
67 
51 
125 
96 
78 
56 
150 
110 
86 
61 
175 
122 
94 
64 
200 
134 
101 
67 
225 
144 
107 
70 
250 
154 
112 
72 
275 
163 
117 
74 
300 
172 
121 
76 
325 
180 
125 
77 
350 
187 
129 
78 
375 
194 
132 
80 
400 
201 
135 
81 
425 
207 
138 
82 
450 
212 
140 
82 
This document is PEOD6, one of a series of the Agricultural Education and Communication Department, UF/IFAS Extension. Original publication date November 1992. Revised April 2009. Reviewed June 2013. Visit the EDIS website at http://edis.ifas.ufl.edu.
Glenn D. Israel, associate professor, Department of Agricultural Education and Communication, and Extension specialist, Program Evaluation and Organizational Development, Institute of Food and Agricultural Sciences (IFAS), University of Florida, Gainesville, FL 32611.
The Institute of Food and Agricultural Sciences (IFAS) is an Equal Opportunity Institution authorized to provide research, educational information and other services only to individuals and institutions that function with nondiscrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, marital status, national origin, political opinions or affiliations. For more information on obtaining other UF/IFAS Extension publications, contact your county's UF/IFAS Extension office.
U.S. Department of Agriculture, UF/IFAS Extension Service, University of Florida, IFAS, Florida A & M University Cooperative Extension Program, and Boards of County Commissioners Cooperating. Nick T. Place, dean for UF/IFAS Extension.