Recruiting and Retaining Generation Z in the Workforce
Megan S. Cantrell and Cathy H. Carr
The modern workforce is characterized by a diverse range of generations, with Generation Z emerging as a significant presence. This generation, born between 1997 and 2012, is marked by their having digital-native status, valuing diversity, and experiencing unique challenges like the COVID-19 pandemic. To recruit Generation Z employees, consider reaching out to transfer students, explore non-traditional educational paths, and emphasize organizational values. Avoid age bias and focus on effective onboarding. For retaining Generation Z talent, offer opportunities for advancement, professional development, and personal connections. Prioritize employee well-being, including physical and mental health. In a world with labor shortages, adapting recruitment and retention strategies is crucial to harness the potential of Generation Z in the workforce.
