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Getting the Most out of Social Media series

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. Updated by Lauri M. Baker, July 2021.

Getting the Most out of Social Media: What Is Social Media?

WC220/AEC558by Caroline R. Warwick, Lauri M. Baker, Jessica C. Fernandez, and Joy N. RumbleAugust 1st, 2015This EDIS publication is written for Florida agriculturalists, Extension agents, agricultural organizations, and other individuals interested in successfully using social media to connect with their stakeholders, potential customers or other individuals. This 3-page publication focuses on describing social media and examples of different social media and each’s use. Minor revision by Caroline R. Warwick, Lauri M. Baker, Jessica C. Fernandez, and Joy N. Rumble.

Getting the Most out of Social Media: Strategic Practices When Using Social Media

WC223/AEC561by Caroline R. Warwick, Lauri M. Baker, Jessica C. Fernandez, and Joy N. RumbleAugust 1st, 2015This EDIS publication is designed for Florida professionals, agriculturalists, organizations, and producers looking to develop a better understanding of social media platforms and get the most out of their social media usage. This publication specifically focuses on 15 practices for strategic social media use. Minor revision by Caroline R. Warwick, Lauri M. Baker, Jessica C. Fernandez, and Joy N. Rumble; published by the UF/IFAS Department of Agricultural Education and Communication; 3 pp.

Getting the Most out of Social Media: Successfully Using Social Media

WC222/AEC560by Lauri M. Baker, Caroline R. Warwick, Jessica C. Fernandez, and Joy N. RumbleAugust 1st, 2015This EDIS publication is written for Florida agriculturalists, Extension agents, agricultural organizations and other individuals interested in successfully using social media to connect with their stakeholders, potential customers or other individuals. This 3-page publication focuses on describing successful ways in which an organization can use social media and getting the most out of their social media usage. Minor revision by Lauri Baker, Caroline Warwick, Jessica Fernandez, and Joy Rumble.

Getting the Most out of Social Media: Creating a Social Media Plan

WC221/AEC559by Lauri M. Baker, Caroline R. Warwick, Jessica C. Fernandez, and Joy N. RumbleAugust 1st, 2015This 3-page publication on how to create a social media plan is part of the Getting the Most out of Social Media series, created for Florida professionals, business owners and individuals interested in understanding how to strategically use social media. The following sections will outline how to develop a plan to successfully adopt and maintain social media platforms for agriculturalists and Extension personnel. Minor revision by Lauri Baker, Caroline Warwick, Jessica Fernandez, and Joy Rumble.