Whether for personal growth, relationship building, or team leadership, knowing your story and how to share it will change the way you interact with the world. As you share these stories, you help others learn from your experiences and establish meaningful human connections. By learning how to reflect on your past, you are better equipped to engage your future. Storytelling encourages collaborating with individuals and organizations alike. By developing the story of your organization, you can improve customer relations, employee engagement, and management styles. It is important to craft your story in a way that lets you share it effectively because, as the late poet Maya Angelou said, "People will forget what you said, but they will never forget how you made them feel." If your story can invoke emotion within your audience, audience members will connect to your product and message.