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thumbnail for publication: Addressing Labor Needs by Understanding Grower Perceptions about Adoption of Automated Nursery Technologies: A Resource for US Extension Professionals

Addressing Labor Needs by Understanding Grower Perceptions about Adoption of Automated Nursery Technologies: A Resource for US Extension Professionals

Laura A. Warner, Alicia L. Rihn, Amy Fulcher, Susan Schexnayder, Anthony V. LeBude, Lloyd Nackley, Margarita Velandia, and James Altland

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents research assessing how nursery growers perceive automated and mechanized nursery technologies (ANTs) and determine how these perceptions relate to adoption. This information could guide the development of Extension programs that help nursery operations make informed decisions about ANT adoption and identify ANT characteristics that are positively correlated with ANT adoption. This document was designed for Extension professionals and other practitioners who serve nursery grower clientele across the United States, including companies developing and marketing ANTs to nursery operations. Written by Laura A. Warner, Alicia L. Rihn, Amy Fulcher, Susan Schexnayder, Anthony V. LeBude, Lloyd Nackley, Margarita Velandia, and James Altland.

Florida Nursery and Landscape Industry Economic Contributions Report

Hayk Khachatryan, Melinda Knuth, Alan Hodges, and Charlie Hall

This report summarizes production and marketing practices and trade flows for the Florida ornamental plant grower and dealer firms for 2018. Written by Hayk Khachatryan, Melinda Knuth, Alan Hodges, and Charlie Hall, and published by the UF/IFAS Food and Resource Economics Department, February 2022.

Advertising and Promotions in the US Green Industry

Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall

US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.

Florida Sod Inventory and Pricing Report—2025

Alex J. Lindsey, Natasha Restuccia, J. Bryan Unruh, and Kevin E. Kenworthy

The University of Florida's Institute of Food and Agricultural Sciences (UF/IFAS) and the Turfgrass Producers of Florida conducted their first sod inventory and pricing survey. The purpose of the survey was to determine the sod inventory levels, prices, and markets for Florida. This publication is intended for sod producers and end users to evaluate sod production and availability in Florida.

Wildlife-Friendly Landscaping: Connecting Professionals and the Public

Dharmendra Kalauni, Laura A. Warner, Emily Marois, John M. Diaz, Adam Dale, and Jaret Daniels

In the United States, the green industry is a billion-dollar sector that generates millions of employment opportunities annually. Green industry professionals, homeowners, and renters all play important roles in deciding how to design and maintain urban and residential landscapes. Decades of research have shown a need to accommodate wildlife and pollinator conservation efforts in urbanized landscape design and maintenance. The studies summarized in this publication were designed to evaluate the perceptions of green industry professionals and consumers regarding wildlife-friendly landscape maintenance practices to develop insights for future landscape conservation efforts that protect wildlife in Florida’s and the US’s rapidly expanding urban areas. This publication is intended for program planners, educators, Extension agents, green industry professionals, policymakers, and researchers working to promote pollinators and biodiversity in urban and residential landscapes.

H-2A Workers in Demand in the Ornamental Horticulture Industry

Xuan Wei, Benjamin L. Campbell, Hayk Khachatryan, and Robin G. Brumfield

The US agricultural industry depends on immigrant farm labor, particularly in the specialty crop sector where tasks like harvesting require a lot of labor. Most US farmworkers are from other countries, and almost half are not authorized to work in the United States. The importance of immigrant labor in meeting the demand for workers in the nursery and floriculture production sector has been further highlighted with this industry's recent growth. This publication offers an overview of the increasing demand for H-2A workers in the ornamental horticulture industry, examines growers' challenges, and explores the underlying factors affecting workers’ participation in the H-2A program. It guides industry stakeholders to monitor changes in immigration policies and labor regulations, including the H-2A program and to adjust labor management practices accordingly. It includes strategies to address labor challenges and remain competitive in the marketplace.