Tinelle D. Bustam

Principles for Developing Your Ecotourism Business Plan

Tinelle D. Bustam and Taylor Stein

This document provides a comprehensive guide for developing an ecotourism business plan in Florida. It outlines the benefits of ecotourism, such as income generation and conservation, and details the necessary components of a business plan, including business description, marketing strategy, financial structure, and management. The guide emphasizes the importance of strategic planning to address challenges and ensure sustainability, offering insights into various business models and resources available for ecotourism operators. Original publication date June 2008.

Integrating Sustainability into Your Ecotourism Operation

Tinelle D. Bustam and Taylor Stein

How to Develop a Marketing Plan for Your Ecotourism Business

Tinelle D. Bustam and Taylor Stein

This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the significance of programming, people, and partnerships in tourism marketing. Additionally, it offers insights into managing liability, conducting research, and leveraging external resources for effective marketing. The ultimate goal is to equip ecotourism operators with the necessary skills to successfully market their unique offerings and achieve business success. Original publication date December 2010.