Anissa Zagonel
0000-0001-6359-5820

staff

data management analyst II, M.S., UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources, Gainesville, FL

Publications

Don't Fake It, Make It! Thriving in Virtual Conferences and Meetings

Lauri M. Baker, Matt P. Benge, Anissa Zagonel, Jarred Shellhouse, Cheryl R. Boyer, and Phillip Stokes

Our ways of working, meeting, and networking have become more virtual than ever before. This series dives into the preparation needed to host a successful virtual experience, as well as steps participants can take to get the most benefit from a virtual conference or meeting. This series will also help hosts understand the value of online conferences and meetings and demonstrate how to create engagement in an online format.

thumbnail for publication: Relying on Research for Effective Response: A Survey Tool for Measuring the Impact of COVID-19 to Create Extension Resources

Relying on Research for Effective Response: A Survey Tool for Measuring the Impact of COVID-19 to Create Extension Resources

Lauri M. Baker, Ashley McLeod-Morin, Shelli Rampold, Anissa Zagonel, Ricky Telg, Angela B. Lindsey, Michaela Kandzer, Sandra Anderson, Sydney Honeycutt, Phillip Stokes, Valentina Castano, and Alena Poulin

The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) conducted a series of national public opinion surveys to examine the perceptions of Americans related to COVID-19. The PIE Center shared the survey data using Extension and outreach communication pieces, including issue guides, kinetic typography videos, webinars, and communication toolkits. Data collected from the PIE Center on Americans’ perceptions related to COVID-19 also informed two communication toolkits developed for Extension. This new 5-page article, published by the UF/IFAS Department of Agricultural Education and Communication, describes the instruments used to collect public opinion data related to COVID-19. Written by Lauri M. Baker, Ashley McLeod-Morin, Shelli Rampold, Anissa Zagonel, Ricky Telg, Angela B. Lindsey, Michaela Kandzer, Sandra Anderson, Sydney Honeycutt, Phillip Stokes, Valentina Castano, and Alena Poulin.

Choosing the Right Visual for Social Media: Comparing the Engagement of Stock Photos Versus Natural Photos

Anissa Zagonel, Lauri M. Baker, Jarred Shellhouse, Cheryl Boyer, Hikaru Peterson, and Aly Morrison

Social media is an important piece of Extension outreach efforts. Across many different platforms, photos or graphics accompanying social media posts have repeatedly yielded greater results, in terms of engagement and success. Thus, it is imperative to include a visual element with each social media post because it would be considered a missed opportunity without one. This publication explores the question of whether stock images are as effective as natural images. Facebook posts from the Center for Rural Enterprise Engagement (CREE) team were analyzed to determine differences in engagement rates for stock images and natural images taken by the CREE team. Results indicate natural photos had significantly higher engagement rates than stock photos. Thus, it is recommended that content creators strive to create and use their own photos for posts; although, in times of need, a stock photo can produce better engagement than no photo at all.

Shifting Focus: Collecting Focus Group Data Online

Anissa M. Zagonel, Audrey E. H. King, Lauri M. Baker, Angela B. Lindsey, Sandra Anderson, Ricky W. Telg, and Ashley McLeod-Morin

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus groups. Researchers and practitioners alike can use this document to guide their process of conducting online focus groups. This article only discusses conducting online focus groups through online videoconferencing software.