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Gaillardia pulchella 'Red Plume' Red Plume Gaillardia, Red Plume Blanket Flower

Edward F. Gilman, Sydney Park-Brown, Ryan W. Klein, and Gail Hansen


'Red Plume' gaillardia grows 6 to 12 inches tall. Deep red, fluffy flowers emerge in the heat of the summer and stand well above the simple or lobed foliage. These showy flowers are attractive to butterflies and command attention in the landscape.

A close up of a flower garden

Description generated with very high confidence
Figure 1. Full Form - Gaillardia pulchella 'Red Plume': Red Plume Gaillardia, Red Plume Blanket Flower 
Credit: Edward F. Gilman, UF/IFAS 


Flower - Gaillardia pulchella 'Red Plume': Red Plume Gaillardia, Red Plume Blanket Flower
Figure 2. Flower - Gaillardia pulchella 'Red Plume': Red Plume Gaillardia, Red Plume Blanket Flower
Credit: Edward F. Gilman, UF/IFAS

General Information

Scientific name: Gaillardia pulchella 'Red Plume'

Pronunciation: gay-LAR-dee-uh pul-KEL-luh

Common name(s): 'Red Plume' gaillardia, 'Red Plume' blanket flower

Family: Asteraceae

Plant type: annual; perennial; herbaceous

USDA hardiness zones: 3 through 11 (Figure 3)

Planting month for zone 7: May; Jun

Planting month for zone 8: Apr; May

Planting month for zone 9: Mar

Planting month for zone 10 and 11: Mar

Origin: not native to North America

Invasive potential: may self-seed each year

Uses: container or above-ground planter; cut flowers; accent; mass planting; ground cover; attracts butterflies; small parking lot islands (< 100 square feet in size); medium-sized parking lot islands (100-200 square feet in size); large parking lot islands (> 200 square feet in size)

Availability: generally available in many areas within its hardiness range

Shaded area represents potential planting range.
Figure 3. Shaded area represents potential planting range.


Height: 1 to 2 feet

Spread: 2 to 3 feet

Plant habit: spreading

Plant density: open

Growth rate: moderate

Texture: medium


Leaf arrangement: basal rosette

Leaf type: simple

Leaf margin: lobed; serrate

Leaf shape: oblanceolate; spatulate

Leaf venation: pinnate

Leaf type and persistence: semi-evergreen

Leaf blade length: 4 to 8 inches

Leaf color: green

Fall color: not applicable

Fall characteristic: not applicable


Flower color: red

Flower characteristic: summer flowering; fall flowering


Fruit shape: unknown

Fruit length: unknown

Fruit cover: unknown

Fruit color: unknown

Fruit characteristic: inconspicuous and not showy

Trunk and Branches

Trunk/bark/branches: not applicable

Current year stem/twig color: not applicable

Current year stem/twig thickness: not applicable


Light requirement: plant grows in full sun

Soil tolerances: acidic; alkaline; sand; loam

Drought tolerance: high

Soil salt tolerances: good

Plant spacing: 12 to 18 inches


Roots: not applicable

Winter interest: no special winter interest

Outstanding plant: plant has outstanding ornamental features and could be planted more

Pest resistance: no serious pests are normally seen on the plant

Use and Management

Gaillardia flowers are perfect for the cutting garden, and the plants can be massed in the landscape for a lovely effect. The small size makes it well suited for a ground cover. Gaillardia does well in heat and humidity and is perfectly suited to coastal gardens.

Plant the blanket flowers in full sun on well-drained soils. Shady areas or overly moist soils will cause gaillardia to rot. These plants are both drought and salt tolerant.

Pests and Diseases

Sweet potato whitefly can be a problem.

Publication #FPS217

Release Date:October 24, 2023

Related Experts

Park Brown, Sydney G


University of Florida

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About this Publication

This document is FPS217, one of a series of the Department of Environmental Horticulture, UF/IFAS Extension. Original publication date September 1999. Revised October 2023. Visit the EDIS website at for the currently supported version of this publication.

About the Authors

Edward F. Gilman, professor emeritus; Sydney Park-Brown, Extension agent, UF/IFAS Extension Hillsborough County; Ryan W. Klein, assistant professor, arboriculture; and Gail Hansen, professor, sustainable landscape design; Department of Environmental Horticulture, UF/IFAS Extension, Gainesville, FL 32611.


  • Gail Hansen de Chapman