Measure

Financial metric used to evaluate the performance of an investment, where the gain of the investor is expressed as a percentage of the original investment.

Return on Investment

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The terms used for Ask IFAS organization are selected with consideration of the terminology used in UF/IFAS publications and programs, as well as the terms recommended by the U.S. National Agricultural Library Thesaurus (NALT) and the United Nations Food and Agriculture Organization's AGROVOC thesaurus.&nbsp;

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While a measure can also denote an action taken, in this context, it is clearly defined as something that can be observed and involves a measurement. A measure is defined as a &ldquo;number or quantity that records a directly observable value or performance. All measures have a unit attached to them: inch, centimetre, dollar, litre, etc."

Return on Investment

Publications

Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs

Marketing Florida-Friendly Landscapes to Florida Homeowners

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Measure

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