Extension Marketing series

Publications

Extension Marketing: Budgets and Evaluation

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on budgets and evaluation, is the fifth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, and creative and media strategies.

Extension Marketing: Creative and Media Strategies

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on creative and media strategies, is the fourth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, budgets, and evaluation.

Extension Marketing: Building a Successful Local Extension Marketing Campaign

Lisa Lunday, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development; integrated marketing; creative; social media and news media strategies; and budgets and evaluation.

Extension Marketing: Integrated Marketing

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on integrating communication elements into the marketing of your UF/IFAS Extension program, is the third of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, creative and media strategies, budgets, and evaluation.