Marketing and Sales

Mercadeo y Ventas

The branch of science that studies society and the relationships of individual within a society [<a href="http://aims.fao.org/aos/agrovoc/c_36390">AGROVOC</a>]

Social Sciences

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

Warner, Laura A. 

Diaz, John M.

associate professor, Extension education, Department of Agricultural Education and Communication; UF/IFAS Extension, Gainesville, FL 32611. <a href="http://aec.ifas.ufl.edu/directory/faculty/paul-monaghan/">AEC profile</a> <a href="http://vivo.ufl.edu/display/n32893">VIVO profile</a>

Monaghan, Paul F.

Social Marketing

"The UF/IFAS Department of Agricultural Education and Communication (AEC) develops leaders, educators and communicators to meet the challenges society is facing in the agriculture and natural resource industries." --- <a href="https://aec.ifas.ufl.edu/about/">About AEC</a>
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Social Marketing

Publications