Marketing and Sales

Mercadeo y Ventas

The branch of science that studies society and the relationships of individual within a society [<a href="http://aims.fao.org/aos/agrovoc/c_36390">AGROVOC</a>]

Social Sciences

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

associate professor, Extension education, Department of Agricultural Education and Communication; UF/IFAS Extension, Gainesville, FL 32611. <a href="http://aec.ifas.ufl.edu/directory/faculty/paul-monaghan/">AEC profile</a> <a href="http://vivo.ufl.edu/display/n32893">VIVO profile</a>

Social Marketing

"The UF/IFAS Department of Agricultural Education and Communication (AEC) develops leaders, educators and communicators to meet the challenges society is facing in the agriculture and natural resource industries." --- <a href="https://aec.ifas.ufl.edu/about/">About AEC</a>
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Social Marketing

Publicaciones

Making Your Community Green: Community-Based Social Marketing for EcoFriendly Communities

Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs

Using Audience Commitment to Promote Behavior Change

Social Marketing in the Wildland-Urban Interface

Using Journey Mapping within Extension: A Tool for Supporting Behavior-Change Programs

Using Social Norms to Increase Behavior Change in Sustainable Landscaping