Social Marketing

Making Your Community Green: Community-Based Social Marketing for EcoFriendly Communities

Krystal K. Noiseux and Mark E. Hostetler

Social Marketing in the Wildland-Urban Interface

Martha C. Monroe

Strategically Selecting Behaviors That Impact the Problem: An Approach Drawn from Social Marketing

Laura A. Warner and John M. Diaz

A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Using Community-Based Social Marketing to Improve Energy Equity Programs

Marianne Schmink, Emily Ott, Paul Monaghan, Lee Hayes Byron, Alane Humrich, Jennison Kipp, Wendell Porter, Matthew Williams, Kimberly Davis and Fiona Hogan

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs.

Estimating Return on Investment (ROI) for a Behavior Change: An Evaluation Tool for Extension Programs

Amanda D. Ali, Laura A. Warner, and Hayk Khachatryan

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Using Journey Mapping within Extension: A Tool for Supporting Behavior-Change Programs

Colby Silvert and Laura A. Sanagorski Warner

A UF/IFAS numbered peer reviewed Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Using Audience Commitment to Promote Behavior Change

Laura A. Warner and Paul Monaghan

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Using Social Norms to Increase Behavior Change in Sustainable Landscaping

Laura A. Warner and Paul Monaghan

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Informed community decision-making

UF study shows homeowners less likely to adopt impactful water conservation measures

Brad Buck

The average American family uses 320 gallons of water daily, about 30 percent of which is devoted to outdoor uses. University of Florida researchers are trying to lower both numbers. But Laura Warner and John Diaz, faculty members in the UF/IFAS agricultural education and communication department, say they’re fighting an uphill battle because people don’t […]