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The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.


Related IFAS Blog Posts

UF study shows homeowners less likely to adopt impactful water conservation measures

Brad BuckMarch 2nd, 2022The average American family uses 320 gallons of water daily, about 30 percent of which is devoted to outdoor uses. University of Florida researchers are trying to lower both numbers. But Laura Warner and John Diaz, faculty members in the UF/IFAS agricultural education and communication department, say they’re fighting an uphill battle because people don’t […]

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