Program Development and Evaluation

Program Development

Planning and Evaluating Programs

Marketing and Sales

Mercadeo y Ventas

Activities

Actividades

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Communication

Comunicación

Trade

Comercio

Extension Marketing series

Chen, Lijun Angelia

The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

Social Marketing

The predicted or observable activity or manner in which people make decisions regarding the procurement of goods or services; specifically, what, when, why, where, how often and from whom goods and services are bought.

Consumer Behavior

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Services

State of Florida

UF/IFAS

Florida Extension

Extensión

Personal and social skills needed by everyone in daily living. [<a href="https://lod.nal.usda.gov/nalt/31601">NALT</a>]
[life skills development: <a href="http://aims.fao.org/aos/agrovoc/c_9000106">AGROVOC</a>]

Life Skills Development

Desarrollo de habilidades para la vida

Goal 1: Quality of Educational Delivery: Meet the relevant, identified needs of patrons and associates through evidence-based programs that utilize the best science available and a broad array of proven, effective learner-centered teaching strategies to advance agriculture, natural resources, youth and community-related sciences, and address Florida&rsquo;s economic, social, and environmental issues.
Goal 2: Visibility and Engagement: Ensure Extension&rsquo;s programming and products are broadly available to our clientele and actively engage new and existing audiences and partners.
Goal 3: Accountability and Impact: Produce positive, measurable changes in agriculture, natural resources, youth and community-related sciences, and on Florida&rsquo;s economic, social, and environmental issues through impactful programs that are systematically monitored and evaluated.
Goal 4: Employee&rsquo;s Professional Growth, Satisfaction, and Retention: Make Florida Cooperative Extension an organization recognized for having a highly trained, professional, committed, and satisfied workforce.

UF/IFAS Extension Organizational Goals

The terms used for Ask IFAS organization are selected with consideration of the terminology used in UF/IFAS publications and programs, as well as the terms recommended by the U.S. National Agricultural Library Thesaurus (NALT) and the United Nations Food and Agriculture Organization's AGROVOC thesaurus.&nbsp;

Mercadeo y Ventas

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