Kimberly L. Morgan
0000-0001-5548-6958

Specialist

courtesy associate professor, agricultural economics, Food and Resource Economics Department, UF/IFAS Southwest Florida Research and Education Center (SWFREC), Immokalee, FL; associate professor, agricultural and resource economics, UT Institute of Agriculture, Knoxville, TN

SWFREC Profile

Publications

Imperfect Competition Yields Profits Beyond the Farm Gate

Kimberly L. Morgan and Jessica Ryals

<p>The purpose of this publication is to look at the other side of the profit equation to explore opportunities for Florida’s small and medium-sized farmers to find ways to improve revenues. We can do this by identifying markets where farmers have some measure of control over how much to charge for their food products. Economists describe markets in which businesses may set their own prices as “imperfectly competitive.” The authors aim to answer these common questions: Why are markets considered imperfect? What does this mean to farmers and buyers? What are the added costs and benefits to farmers who decide to sell into imperfect markets?</p>

An Introduction to Florida Commodity Enterprise Budgets: A Tool to Improve Farm Business Planning

Kimberly L. Morgan, Tara Wade, Kevin Athearn, Chris Prevatt, Ariel Singerman, Edward “Gilly” Evans, Trent Blare, Hayk Khachatryan, and Zhengfei Guan

Enterprise budgets help farmers and ranchers estimate expenses, potential revenue, and profit. UF/IFAS provides enterprise budgets for a variety of Florida-grown commodities. These are typically built collaboratively by economists, horticulturists and agronomists, ranchers, and growers. This publication highlights key aspects of the enterprise budget as a planning tool for farm businesses. Includes links to UF/IFAS enterprise budgets and related documents specific to several Florida commodities.

Market Trends for US Berry Crops: Implications for Florida Blueberry, Blackberry, and Raspberry Producers

Kimberly L. Morgan

This publication presents production and market data specific to US blueberry, blackberry, and raspberry, with the intent to characterize related supply and demand trends recorded from 2000 to 2021. Implications from this market analysis are useful to inform production, harvest, and marketing decisions of Florida growers interested in, or involved with, the commercial berry industry. Written by Kimberly L. Morgan, and published by the UF/IFAS Food and Resource Economics Department, November 2022.