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Choosing the Right Visual for Social Media: Comparing the Engagement of Stock Photos Versus Natural Photos

WC444/AEC783by Anissa Zagonel, Lauri M. Baker, Jarred Shellhouse, Cheryl Boyer, Hikaru Peterson, and Aly MorrisonDecember 11, 2023Social media is an important piece of Extension outreach efforts. Across many different platforms, photos or graphics accompanying social media posts have repeatedly yielded greater results, in terms of engagement and success. Thus, it is imperative to include a visual element with each social media post because it would be considered a missed opportunity without one. This publication explores the question of whether stock images are as effective as natural images. Facebook posts from the Center for Rural Enterprise Engagement (CREE) team were analyzed to determine differences in engagement rates for stock images and natural images taken by the CREE team. Results indicate natural photos had significantly higher engagement rates than stock photos. Thus, it is recommended that content creators strive to create and use their own photos for posts; although, in times of need, a stock photo can produce better engagement than no photo at all.

Digital Photography and Photographic Editing

WC094/WC094 by Ricky TelgOctober 3, 2019This EDIS publication, focusing on the basics of digital photography and photographic editing, is the first of a three-part series on taking good digital photos for your local Extension program. This series includes publications on the basics of digital photography and editing as well as photo composition.

Digital Photography Composition Techniques

WC095/WC095 by Ricky TelgOctober 3, 2019

Photo Editing

WC096/WC096 by Ricky TelgOctober 3, 2019

Smartphone Photography to Communicate Science

WC441/AEC780by Lisa K. LundyNovember 2, 2023This article discusses the important role that photographs play in science communication. Tips are given for enhancing photography using smartphones.

Utilizing Basic Digital Photography Techniques on the Farm

WC110/WC110 by Ricky Telg, Jamie Loizzo, Carly Barnes, and Adrienne BoyetteNovember 16, 2021A UF/IFAS numbered Fact Sheet.

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