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Using Social Media to Engage Communities with Research series

A series on using social media for engaging with the public about research.

Using Social Media to Engage Communities with Research: Basics

WC361/AEC698 by Kathryn A. Stofer, Lisa Lundgren, Kirsten Hecht, and Tyus D. WilliamsNovember 2nd, 2020

Using Social Media to Engage Communities with Research: Creating a Community through Best Practices

WC400/AEC739by Tyus D. Williams, Kathryn A. Stofer, Lisa Lundgren, and Kirsten HechtJanuary 13th, 2022Creating a community is the way you establish and ultimately present yourself through social media, combining marketing strategy, content production, and community engagement. The objective of this new 5-page publication of the Department of Agricultural Education and Communication is to guide people through the preliminary stages of online community building to engage with a community about science. This document is part of a multipart series on social media titled Using Social Media to Engage Communities with Research. Written by Tyus D. Williams, Kathryn A. Stofer, Lisa Lundgren, and Kirsten Hecht.

Using Social Media to Engage Communities with Research: Evaluating Your Success

WC411/AEC750by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. WilliamsMarch 7th, 2022This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication focuses on methods and tools for evaluating the success of your social media engagement. It is part of a series on using social media for engaging with the public about research, titled Using Social Media to Engage Communities with Research. Written by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. Williams.

Using Social Media to Engage Communities with Research: SMART Social Media—Planning for Success

WC362/AEC699 by Lisa Lundgren, Kathryn A. Stofer, Kirsten Hecht, and Tyus D. WilliamsNovember 2nd, 2020