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Using Social Media to Engage Communities with Research series

A series on using social media for engaging with the public about research.

Editorial Team

Using Social Media to Engage Communities with Research: Accessibility

WC427/AEC766by Kathryn A. Stofer, Kirsten Hecht, and Lisa LundgrenJanuary 11, 2023This new 6-page document, part of a series on using social media to engage communities with research, focuses on making your social media inclusive by integrating accessibility up front for individuals with disabilities of various types. Any Extension personnel, researchers, and other public engagement and communications personnel can benefit from these strategies. Written by Kathryn A. Stofer, Kirsten Hecht, and Lisa Lundgren, and published by the UF/IFAS Department of Agricultural Education and Communication.

Using Social Media to Engage Communities with Research: Basics

WC361/AEC698 by Kathryn A. Stofer, Lisa Lundgren, Kirsten Hecht, and Tyus D. WilliamsNovember 3, 2020

Using Social Media to Engage Communities with Research: Creating a Community through Best Practices

WC400/AEC739by Tyus D. Williams, Kathryn A. Stofer, Lisa Lundgren, and Kirsten HechtJanuary 14, 2022Creating a community is the way you establish and ultimately present yourself through social media, combining marketing strategy, content production, and community engagement. The objective of this new 5-page publication of the Department of Agricultural Education and Communication is to guide people through the preliminary stages of online community building to engage with a community about science. This document is part of a multipart series on social media titled Using Social Media to Engage Communities with Research. Written by Tyus D. Williams, Kathryn A. Stofer, Lisa Lundgren, and Kirsten Hecht.

Using Social Media to Engage Communities with Research: Evaluating Your Success

WC411/AEC750by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. WilliamsMarch 8, 2022This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication focuses on methods and tools for evaluating the success of your social media engagement. It is part of a series on using social media for engaging with the public about research, titled Using Social Media to Engage Communities with Research. Written by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. Williams.

Using Social Media to Engage Communities with Research: SMART Social Media—Planning for Success

WC362/AEC699 by Lisa Lundgren, Kathryn A. Stofer, Kirsten Hecht, and Tyus D. WilliamsNovember 3, 2020