Marketing and Sales

Planning Special Events

Reba Ellen Hicks, Ricky Telg, and Tracy Irani

How to Effectively Reduce Sales Call Reluctance

Derek Farnsworth, Jennifer L. Clark, Kathryn Thornhill, Allen F. Wysocki, Riley Tomlinson

Obtaining Referrals to Increase Sales

Derek Farnsworth, Jennifer L. Clark, Kelli Green, and Allen Wysocki

How to Listen Effectively

Derek Farnsworth, Jennifer L. Clark, Keri Perocchi, and Allen Wysocki

A Brief History of the Sales Environment

Derek Farnsworth, Jennifer L. Clark, Micah Strader, and Allen Wysocki

Using Prospecting to Expand Your Customer Base

Derek Farnsworth, Jennifer L. Clark, Kara DiNardo, and Allen Wysocki

How to Develop a Marketing Plan for Your Ecotourism Business

Tinelle D. Bustam and Taylor Stein

This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the significance of programming, people, and partnerships in tourism marketing. Additionally, it offers insights into managing liability, conducting research, and leveraging external resources for effective marketing. The ultimate goal is to equip ecotourism operators with the necessary skills to successfully market their unique offerings and achieve business success. Original publication date December 2010. 

A Beginner's Guide to Selling Thoroughbred Horses in a Public Auction Setting

Derek Farnsworth, Jennifer L. Clark, Jonathan F. Wallace, and Allen Wysocki

Strategic Marketing Management: Building a Foundation for Your Future

Derek Farnsworth, Jennifer L. Clark, Allen F. Wysocki, and Ferdinand F. Wirth

Eight Steps to Developing a Simple Marketing Plan

Edward A. Evans and Fredy H. Ballen

Persuasive Papers, Speeches, and Campaigns

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Event Marketing and Public Relations

Reba Ellen Hicks, Ricky Telg, and Tracy Irani

This publication regarding the stages of a special event is the second of a two-part series on special event planning. The other topic in this series focuses on planning special events and stages of a special event.

Advertising and Promotions in the US Green Industry

Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall

US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.

Imperfect Competition Yields Profits Beyond the Farm Gate

Kimberly L. Morgan and Jessica Ryals

<p>The purpose of this publication is to look at the other side of the profit equation to explore opportunities for Florida’s small and medium-sized farmers to find ways to improve revenues. We can do this by identifying markets where farmers have some measure of control over how much to charge for their food products. Economists describe markets in which businesses may set their own prices as “imperfectly competitive.” The authors aim to answer these common questions: Why are markets considered imperfect? What does this mean to farmers and buyers? What are the added costs and benefits to farmers who decide to sell into imperfect markets?</p>

Handling Telephone Complaint Calls with Poise

Ricky W. Telg

A UF/IFAS numbered Fact Sheet.

Persuasion in Messages

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Persuasion as a Communication Tool

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==