Alicia L. Rihn

0000-0001-6941-8673

Homeowners' Preferences for Smart Irrigation Systems and Features

Hayk Khachatryan, Alicia Rihn, Dong Hee Suh, and Michael Dukes

Drought conditions make landscape irrigation and reducing water use top-of-mind for many Floridians. Encouraging wise water use is of particular importance to the smart irrigation industry and water policy makers. This 5-page fact sheet pinpoints key attributes and barriers affecting consumers' irrigation purchases and their adoption of smart irrigation technologies.

Florida Consumer Preferences for Indoor Foliage Plant Attributes

Hayk Khachatryan and Alicia Rihn

Household Water Usage and Irrigation Practices

Hayk Khachatryan, Alicia Rihn, and Michael Dukes

Does Eco-label Format Influence Consumers' Valuation of Fruit-Producing Plants?

Hayk Khachatryan, Alicia Rihn, and Xuan Wei

Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has also increased, which could confuse consumers and decrease label effectiveness. Previous studies found that well-designed eco-labels improve consumer understanding, clarity, and choice. This article summarizes a study that addressed how different eco-label formats (text vs. logo) impact consumer visual attention, preferences, and valuations of fruit-producing plants.

Florida Consumer Preferences for Ornamental Landscape Plants

Hayk Khachatryan and Alicia Rihn

Are consumers interested in ornamental plants that benefit pollinator insects?

Hayk Khachatryan and Alicia Rihn

Toward Sustainable Urban Landscape Management: Floridians' Perceptions of Residential Landscapes and Their Maintenance Requirements

Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes

This 5-page fact sheet written by Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes and published by the UF/IFAS Food and Resource Economics Department is the first in a series from the Sustainable Residential Landscape Project, a study conducted in 2016 to address perceptions of landscapes in Florida, different factors that could influence the adoption of more sustainable landscape options, and ways to promote sustainable landscaping options.

Eye-Tracking Methodology and Applications in Consumer Research

Hayk Khachatryan and Alicia L. Rihn

The Other Side of the Story: Greenhouse and Nursery Producers' Perceptions about Neonicotinoid Insecticides and Pollinator Friendly Labeling

Hayk Khachatryan, Xuan Wei, and Alicia Rihn

This article summarizes producers’ perceptions about neonicotinoid insecticide labeling required for ornamental plants, as well as the potential changes in production practices due to the new labeling policy requirement.

Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study

Hayk Khachatryan and Alicia Rihn

In the horticulture industry, age has frequently been used to divide and quantify gardeners.  Consequently, identifying how different age groups respond to in-store marketing efforts could aid in capturing additional market share and ultimately improve green industry performance and profitability. In this report, results from a study investigating in-store signage and plant tag information are shared.  Specifically, similarities and differences between younger and older consumers and their visual attention to point-of-sale (POS) information is explored.  Results provide a deeper understanding of how end consumers use POS information while determining their purchases in the retail center. Overall, this EDIS publication is intended to aid green industry growers, marketing intermediaries, and retailers as they design their in-store marketing materials. 

Are consumers knowledgeable about neonicotinoid insecticides and pollinator-friendly plants?

Hayk Khachatryan, Xuan Wei, and Alicia Rihn

Who Is Interested in Purchasing Smart Irrigation Systems?

Hayk Khachatryan, Alicia Rihn, Caroline R. Warwick, and Michael Dukes

US Consumer Preferences for Home Lawn Fertilizers

Hayk Khachatryan, Alicia Rihn, and Michael Dukes

Floridian Consumer Perceptions of Local Versus Organic Ornamental Plants

Hayk Khachatryan and Alicia Rihn

Consumer and Producer Perceptions and Preferences for Pollinator-Friendly Labeling Practices in the US Green Industry

Hayk Khachatryan, Xuan Wei, and Alicia Rihn

Floridian Households’ Perceptions of Florida-Friendly Landscapes

Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes

This report summarizes Floridian homeowners’ perceptions of Florida-Friendly Landscapes, which aim to reduce inputs and costs while improving environmental health. Written by Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

Addressing Labor Needs by Understanding Grower Perceptions about Adoption of Automated Nursery Technologies: A Resource for US Extension Professionals

Laura A. Warner, Alicia L. Rihn, Amy Fulcher, Susan Schexnayder, Anthony V. LeBude, Lloyd Nackley, Margarita Velandia, and James Altland

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents research assessing how nursery growers perceive automated and mechanized nursery technologies (ANTs) and determine how these perceptions relate to adoption. This information could guide the development of Extension programs that help nursery operations make informed decisions about ANT adoption and identify ANT characteristics that are positively correlated with ANT adoption. This document was designed for Extension professionals and other practitioners who serve nursery grower clientele across the United States, including companies developing and marketing ANTs to nursery operations. Written by Laura A. Warner, Alicia L. Rihn, Amy Fulcher, Susan Schexnayder, Anthony V. LeBude, Lloyd Nackley, Margarita Velandia, and James Altland.

Pest Management Practices in the US Ornamental Horticulture Industry: Use of Neonicotinoid and Non-Neonicotinoid Insecticides

Hayk Khachatryan, Xuan Wei, and Alicia Rihn

This article summarizes ornamental plant producers’ current production practices with a specific emphasis on their use of neonicotinoid and non-neonicotinoid insecticides. Written by Hayk Khachatryan, Xuan Wei, and Alicia Rihn, and published by the UF/IFAS Food and Resource Economics Department, July 2021.

Plant Selection Behavior and Promotion Use by Garden Center Customers

Hayk Khachatryan, Alicia Rihn, and Xuan Wei

This study explores the relationship between consumers’ plant selection behavior (i.e., shopping behavior) and ways that promotions affect subsequent activities. Written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei, and published by the UF/IFAS Food and Resource Economics Department, May 2021.

Advertising and Promotions in the US Green Industry

Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall

US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. This 3-page fact sheet was written by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, and Charles R. Hall, and published by the UF Department of Food and Resource Economics, August 2014.

Does consumers' awareness impact their purchase likelihood of neonic-free plants?

Hayk Khachatryan and Alicia Rihn

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Farm Economics, entrepreneurship, and management

Marketing Florida-Friendly Landscapes to Florida Homeowners

Hayk Khachatryan, Alicia Rihn, and Caroline R. Warwick

A UF/IFAS numbered peer reviewed Fact Sheet for Homeowner audience(s). in support of UF/IFAS Extension program: Urban Water

Using Economic Incentives to Encourage Sustainable Alternative Residential Landscaping Practices in Florida

Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes

This report is the third in a series from the Sustainable Residential Landscape Project. This report summarizes Floridian homeowners’ interest in and response to economic incentives to encourage the installation of more sustainable alternative residential landscapes based on a survey. Written by Hayk Khachatryan, Alicia Rihn, Xumin Zhang, and Michael Dukes, and published by the UF/IFAS Food and Resource Economics Department, July 2022.

Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants

Hayk Khachatryan and Alicia Rihn

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Citizen awareness of food systems and the environment