Tracy Irani

0000-0003-1803-4359

Extension Marketing: Budgets and Evaluation

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on budgets and evaluation, is the fifth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, and creative and media strategies.

Extension Marketing: Integrated Marketing

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on integrating communication elements into the marketing of your UF/IFAS Extension program, is the third of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, creative and media strategies, budgets, and evaluation.

An Introduction to Utilizing Community Leaders to Expand Resiliency Efforts Following a Disaster

Lisa Lundy, Jacqueline Aenlle, Ricky Telg, Tracy Irani, Angie Lindsey, Ashley McLeod-Morin, Michaela Kandzer, and Phillip Stokes

In the southeastern United States, many agricultural, vulnerable, and rural communities (AVRCs) must cope with natural disasters regularly. These natural disasters not only harm communities, crops, and livelihoods, but also can negatively impact the mental health of affected individuals, including those living in AVRCs. The purposes of this article are to (1) provide tips on identifying specific individuals who could qualify as community leaders and (2) provide details on how partnering with community leaders can be beneficial for mental health communication and outreach.

Extension Marketing: Campaign Planning and Audience Analysis

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

Extension Marketing: Creative and Media Strategies

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on creative and media strategies, is the fourth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, budgets, and evaluation.

Extension Marketing: Building a Successful Local Extension Marketing Campaign

Lisa Lunday, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development; integrated marketing; creative; social media and news media strategies; and budgets and evaluation.

Persuasive Papers, Speeches, and Campaigns

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Websites: The Good and the Bad

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

This publication on understanding what makes a good and bad website is the second of a four-part series on writing and designing for the web. This series also covers how to write and design a basic web page, understand the difference between good and bad websites, and develop visual elements for the web.

Floridians’ Perceptions of Heat-Related Illnesses (HRI)

Ashley McLeod-Morin, Astrid Ericson, Karlibeth Leitheiser, Angela B. Lindsey, Lisa Lundy, Ricky Telg, and Tracy Irani

This publication describes Florida residents’ perceptions of heat-related illnesses (HRI), their perceived knowledge about HRI, and trusted sources when seeking information about HRI. This resource was developed to help Extension faculty better understand how Florida residents think about rising temperatures and HRI so they can better support their clientele through education and communication. Written by Ashley McLeod-Morin, Astrid Ericson, Karlibeth Leitheiser, Angela B. Lindsey, Lisa Lundy, Ricky Telg, and Tracy Irani, and published by the UF/IFAS Department of Family, Youth and Community Sciences, January 2026.

The Role of Coalitions in the Health and Well-Being of Farmworkers

Ashlyn Michael, LaToya O’Neal, Reagan Anderson, Beatrice Pierre, and Tracy Irani

Farmworker coalitions provide an informal, non-governmental path for farmers and farmworkers to assemble and advocate for their rights in a safe and accessible manner. This publication aims to educate established entities such as Extension on the importance of farmworker coalitions and their role in the facilitation and development of these coalitions. Written by Ashlyn Michael, LaToya O’Neal, Reagan Anderson, Beatrice Pierre, and Tracy Irani, and published by the UF/IFAS Department of Family, Youth and Community Sciences, September 2022.

Event Marketing and Public Relations

Reba Ellen Hicks, Ricky Telg, and Tracy Irani

This publication regarding the stages of a special event is the second of a two-part series on special event planning. The other topic in this series focuses on planning special events and stages of a special event.

Planning Special Events

Reba Ellen Hicks, Ricky W. Telg, and Tracy A. Irani

Learning how to plan special events is an important skill that can benefit you and your organization. This publication is designed to help you understand what special events are and how to conduct them. After reading this publication, you will be able to explain how event sites are chosen, what criteria are used to plan events, and how to handle site permits, contracts, and budgets. You also will learn the five critical stages in planning a special event and how to evaluate an event.

Agricultural Stakeholders’ Perceptions of Occupational Health and Safety in the Southeastern US Coastal States

Tracy Irani, Beatrice Fenelon Pierre, and Tyler S. Nesbit

This publication aims to answer four questions regarding perceptions of occupational health and safety in the southeastern coastal states. Written by Tracy Irani, Beatrice Fenelon Pierre, and Tyler S. Nesbit, and published by the UF/IFAS Department of Family, Youth and Community Sciences, October 2021.

The Basics of HTML

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

This publication on learning HTML basics is the third of a four-part series on writing and designing for the web. This series also covers how to write and design a basic web page, understand the difference between good and bad websites, and integrate the basics of HTML.

Talking Local: Florida Consumer Definitions of Local Food

Caroline R. Warwick, Olivia K. Doyle, Valentina Castano, Meredith M. Oglesby, Lauri M. Baker, Joy N. Rumble, Yiqian Ma, and Tracy A. Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Farm Economics, entrepreneurship, and management

Persuasion in Messages

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Persuasion as a Communication Tool

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Developing Visual Elements on the Web

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Writing and Designing a Basic Web Page

Ricky Telg, Laura M. Fischer, Tracy Irani, and Jacqueline Aenlle

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==