Lisa Lundy

0000-0002-3498-7486

Extension Marketing: Budgets and Evaluation

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on budgets and evaluation, is the fifth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, and creative and media strategies.

Strategies to Increase Personal Resilience in Disaster Response Effort

Amanda D. Ali, Angela Lindsey, Amy Harder, Lisa Lundy, and T. Grady Roberts

Extension Marketing: Integrated Marketing

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on integrating communication elements into the marketing of your UF/IFAS Extension program, is the third of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, creative and media strategies, budgets, and evaluation.

An Introduction to Utilizing Community Leaders to Expand Resiliency Efforts Following a Disaster

Lisa Lundy, Jacqueline Aenlle, Ricky Telg, Tracy Irani, Angie Lindsey, Ashley McLeod-Morin, Michaela Kandzer, and Phillip Stokes

In the southeastern United States, many agricultural, vulnerable, and rural communities (AVRCs) must cope with natural disasters regularly. These natural disasters not only harm communities, crops, and livelihoods, but also can negatively impact the mental health of affected individuals, including those living in AVRCs. The purposes of this article are to (1) provide tips on identifying specific individuals who could qualify as community leaders and (2) provide details on how partnering with community leaders can be beneficial for mental health communication and outreach.

Extension Marketing: Campaign Planning and Audience Analysis

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

Extension Marketing: Creative and Media Strategies

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on creative and media strategies, is the fourth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, budgets, and evaluation.

Extension Marketing: Building a Successful Local Extension Marketing Campaign

Lisa Lunday, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development; integrated marketing; creative; social media and news media strategies; and budgets and evaluation.

Floridians’ Perceptions of Heat-Related Illnesses (HRI)

Ashley McLeod-Morin, Astrid Ericson, Karlibeth Leitheiser, Angela B. Lindsey, Lisa Lundy, Ricky Telg, and Tracy Irani

This publication describes Florida residents’ perceptions of heat-related illnesses (HRI), their perceived knowledge about HRI, and trusted sources when seeking information about HRI. This resource was developed to help Extension faculty better understand how Florida residents think about rising temperatures and HRI so they can better support their clientele through education and communication. Written by Ashley McLeod-Morin, Astrid Ericson, Karlibeth Leitheiser, Angela B. Lindsey, Lisa Lundy, Ricky Telg, and Tracy Irani, and published by the UF/IFAS Department of Family, Youth and Community Sciences, January 2026.

Preparing for a News Interview

Ricky Telg and Lisa Lundy

This publication provides information on how to prepare for a news interview.

Smartphone Photography to Communicate Science

Lisa K. Lundy

This article discusses the important role that photographs play in science communication. Tips are given for enhancing photography using smartphones.

News Writing for Print

Ricky Telg and Lisa Lundy

This publication about news writing for print is the second of a five-part series on news media writing. This series also covers an introduction to news media writing, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 5pp.

Media Relations

Ricky Telg and Lisa Lundy

This publication about media relations strategy development is the first of a four-part series on media relations. This series also covers working with the media, news releases and public service announcements, and media interview skills. Minor revision by Ricky Telg and Lisa Lundy; published by the UF/IFAS Department of Agricultural Education and Communication; 3 pp.

Developing Effective Media Relations for Your County Program

Ricky Telg and Lisa Lundy

This publication provides an overview of how to develop effective media relations for your county program. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication; 5 pp.

News Releases and Public Service Announcements

Ricky Telg and Lisa Lundy

This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. Minor revision by Ricky Telg and Lisa Lundy; published by the UF/IFAS Department of Agricultural Education and Communication; 2 pp.

News Media Writing

Ricky Telg and Lisa Lundy

This publication covering an introduction to news media writing is the first of a five-part series on news media writing. This series also covers news writing for print, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 2pp.

Conducting Interviews for News Stories

Ricky Telg and Lisa Lundy

This publication on interviews for news stories is the fifth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and news writing for television and radio. Minor revision by Ricky Telg and Lisa Lundy and published by the UF/IFAS Department of Agricultural Education and Communication. 3pp.

News Writing for Television and Radio

Ricky Telg and Lisa Lundy

This publication on news writing television and radio is the fourth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 4pp.