Science Communication

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Agriculture and Natural Resources Communications

Publications

Planning for Casual Public Engagement Events: The Example of “talk science with me”

Kathryn A. Stofer and Cheyenne Hoover

This guide to the UF/IFAS Extension scientific public engagement program, "talk science with me," is designed to help interested facilitators host their own version of the events.

thumbnail for publication: Centering and Engaging Farmers in Technology Development to Facilitate Innovation Adoption: Designing Your Approach

Centering and Engaging Farmers in Technology Development to Facilitate Innovation Adoption: Designing Your Approach

Shiala M. Naranjo and Kathryn A. Stofer

Researchers, engineers, scientists, and program designers can use the information from this publication to engage better with farmers and to ensure programs and products from research are beneficial and easily adopted. This publication shares background on the importance of engagement and several high-level strategies for consideration as you approach engagement, especially for the first time, illustrated by the work of the IoT4Ag Center. Overall, the strategies center the farmer, addressing how to design engagement around audience needs, understand externalities, and determine shared values, highlighted by a case study of how engagement has gone wrong. Written by Shiala M. Naranjo and Kathryn A. Stofer, and published by the UF/IFAS Department of Agricultural Education and Communication, September 2025.

Resources and Strategies to Build Vaccine Confidence among Adults

Kathryn A. Stofer, Alissa V. Katsaras, Skye Dougan, Miranda Jones, and LaToya J. O’Neal

As Extension continues to expand its purview in adult immunization education, it should provide strategies for communicating one-on-one and in smaller and larger groups, as well as links to resources to build confidence and promote access for adults who have lower confidence in or who may face barriers to vaccination in Florida. This publication is part of the Adult Vaccination in Florida series which examines the general trends in and reasons behind adult perceptions of vaccination. Written by Kathryn A. Stofer, Alissa V. Katsaras, Skye Dougan, Miranda Jones, and LaToya J. O’Neal, and published by the UF/IFAS Department of Agricultural Education and Communication, April 2025.

Using the Four-Frame Leadership Approach to Mobilize Strategic Science Communication Efforts

Christine Krebs, Matthew Sowcik, and Jamie Loizzo

This publication outlines some organizational strategies to consider when participating in science communication through the lens of Bolman and Deal’s four-frame leadership approach. Written by Christine Krebs, Matthew Sowcik, and Jamie Loizzo, and published by the UF/IFAS Department of Agricultural Education and Communication, March 2024.