Ricky W. Telg

0000-0002-8729-1634

Extension Marketing: Budgets and Evaluation

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on budgets and evaluation, is the fifth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, and creative and media strategies.

Instructional Methods for Distance Education

Ricky W. Telg

Understanding Public Perceptions of Mosquito-Related Information Sources and Adapting Research Findings to the Needs of Industry Professionals

Shelli Rampold, Ricky Telg, Alena Poulin, Sandra Anderson, Angela B. Lindsey, Ashley McLeod-Morin, and Phillip Stokes

Document Design

Ricky Telg and Ashley McLeod-Morin

Using the Myers-Briggs Personality Type Indicator to Strengthen Extension Programs

Alexa J. Lamm and Ricky W. Telg

Writing Personal Statements

Ricky Telg

How the General Public and Local Officials Prefer to Learn about Agricultural Water Use in Florida

Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg

Public Perceptions of Mosquitoes and Mosquito Control

Shelli Rampold, Ricky Telg, Alena Poulin, Sandra Anderson, Angela B. Lindsey, Ashley McLeod-Morin, and Phillip Stokes

Using the True Colors Personality Assessment to Strengthen Extension Programs

Alexa J. Lamm and Ricky W. Telg

Posters and Fliers

Ricky Telg

Story Development

Brandon Telg, Jaron Jones, and Ricky Telg

Extension Marketing: Integrated Marketing

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on integrating communication elements into the marketing of your UF/IFAS Extension program, is the third of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, creative and media strategies, budgets, and evaluation.

Brochures and Newsletters

Ricky Telg and Ashley McLeod-Morin

This publication on brochure and newsletter design is the fifth of a five-part series on document design. This series also covers the document design process, principles of document design, elements of document design, and graphic file formats.

An Introduction to Utilizing Community Leaders to Expand Resiliency Efforts Following a Disaster

Lisa Lundy, Jacqueline Aenlle, Ricky Telg, Tracy Irani, Angie Lindsey, Ashley McLeod-Morin, Michaela Kandzer, and Phillip Stokes

In the southeastern United States, many agricultural, vulnerable, and rural communities (AVRCs) must cope with natural disasters regularly. These natural disasters not only harm communities, crops, and livelihoods, but also can negatively impact the mental health of affected individuals, including those living in AVRCs. The purposes of this article are to (1) provide tips on identifying specific individuals who could qualify as community leaders and (2) provide details on how partnering with community leaders can be beneficial for mental health communication and outreach.

Extension Marketing: Campaign Planning and Audience Analysis

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

Photo Editing

Ricky Telg

Projected Materials

Ricky Telg

Meeting with Elected Officials

Ricky Telg and Shelli Rampold

Integrating Critical Thinking into Extension Programming #2: Developing Critical Thinking Skills

Alexa J. Lamm and Ricky Telg, Ph.D.

Digital Photography Composition Techniques

Ricky Telg

Digital Photography and Photographic Editing

Ricky Telg

This EDIS publication, focusing on the basics of digital photography and photographic editing, is the first of a three-part series on taking good digital photos for your local Extension program. This series includes publications on the basics of digital photography and editing as well as photo composition.

Telephone Calls in the Business World

Ricky Telg

Extension Marketing: Creative and Media Strategies

Lisa Lundy, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on creative and media strategies, is the fourth of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development, integrated marketing, budgets, and evaluation.

Exhibits and Displays

Ricky Telg

Visual Communication

Ricky Telg

Attitudes and Perceptions of Agricultural Water Use in Florida Expressed by the General Public and Local Officials

Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg

Using Social Media to Communicate about Mosquito Control

Ashley McLeod-Morin, Ricky Telg, Phillip Stokes, Alena Poulin, Shelli Rampold, Angela B. Lindsey, and Sandra Anderson

Integrating Critical Thinking into Extension Programming #1: Critical Thinking Defined

Alexa J. Lamm and Ricky Telg, Ph.D.

Integrating Critical Thinking into Extension Programming #3: Critical Thinking Style

Alexa J. Lamm and Ricky Telg, Ph.D.

Differences in Perceptions of Agricultural Water Use between the General Public and Local Officials

Courtney T. Owens, Alexa J. Lamm, and Ricky W. Telg

Letting Them In: Sharing Your Story with People outside of Your Industry

Brandon Telg, Jaron Jones, and Ricky Telg

Extension Marketing: Building a Successful Local Extension Marketing Campaign

Lisa Lunday, Ricky Telg, Tracy Irani, and James Varvorines

This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local UF/IFAS Extension program. This series includes publications on campaign planning and audience analysis development; integrated marketing; creative; social media and news media strategies; and budgets and evaluation.

Persuasive Papers, Speeches, and Campaigns

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Video Production: Getting Started

Ricky Telg and Peyton Beattie

This 2-page publication of the UF/IFAS Department of Agricultural Education and Communication is about getting started in video production as part of a series on developing effective video production practices. This series also covers scriptwriting, video equipment and shot composition, and video editing. Minor revision by Ricky Telg and Peyton Beattie.

Container Mosquito Habitat Community Cleanup: A How-To Guide for Event Organization

Amy Hallock, Eva A. Buckner, Ricky W. Telg, and Alena R. Poulin

Being bitten by the container mosquitoes Aedes aegypti and Ae. albopictus means a higher risk of becoming infected with Zika, dengue, or chikungunya virus. Container mosquitoes develop in the water that collects in discarded tires, jars, cans, buckets, and boats. The best way to prevent irritating bites and dangerous mosquito-transmitted illnesses is to get rid of all trash that holds water. This fact sheet is packed with recommendations that will help you to successfully develop and host a cleanup event to reduce potential mosquito larval habitats in your community and keep yourself and your neighbors safe.

Risk and Crisis Communication: When Things Go Wrong

Ricky Telg

A UF/IFAS numbered Fact Sheet.

Producing an Educational Video

Ricky Telg and Peyton Beattie

The information presented in this 4-page fact sheet will assist you in developing an educational video production plan. Published by the UF/IFAS Department of Agricultural Education and Communication. Minor revision by Ricky Telg and Peyton Beattie.

Websites: The Good and the Bad

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

This publication on understanding what makes a good and bad website is the second of a four-part series on writing and designing for the web. This series also covers how to write and design a basic web page, understand the difference between good and bad websites, and develop visual elements for the web.

Teaching to Different Personality Types

Alexa J. Lamm, Ricky W. Telg, and Rebekah G. Raulerson

A person’s personality affects the way he or she learns best. Extension programs can use an understanding of different learning styles and preferences to reach the greatest number of people. This EDIS document is the first in the Teaching to Different Personality Types series, and provides a broad overview of how understanding and acknowledging personality types can assist in Extension program development.

Preparing for a News Interview

Ricky Telg and Lisa Lundy

This publication provides information on how to prepare for a news interview.

What Backyard Flock Owners Need to Know about Bird Flu (Influenza H5N1)

A. McLeod-Morin, B. D. Anderson, G. Morris, C. Sanders, C. Larson, R. Telg, and A. Henson

Bird flu is caused by the H5N1 subtype of influenza A virus. Among migratory birds and poultry, this virus can be highly contagious and cause severe disease and death. Biosecurity and proper hygiene significantly reduce this risk. This publication aims to help owners of backyard flocks protect their birds and identify possible signs of influenza H5N1 infection. Written by A. McLeod-Morin, B. D. Anderson, G. Morris, C. Sanders, C. Larson, R. Telg, and A. Henson, and published by the UF/IFAS Department of Animal Sciences, September 2025.

Principles of Document Design

Ricky Telg and Ashley McLeod-Morin

This publication on the principles of document design is the second of a five-part series on document design. This series also covers the document design process, elements of document design, graphic file formats, and brochure and newsletter design.

Event Marketing and Public Relations

Reba Ellen Hicks, Ricky Telg, and Tracy Irani

This publication regarding the stages of a special event is the second of a two-part series on special event planning. The other topic in this series focuses on planning special events and stages of a special event.

Scriptwriting

Ricky Telg

This publication about scriptwriting is the second of a four-part series on developing effective video production practices. This series also covers video production, video equipment and video shot composition, and video editing.

Producing Your Own Video Program

Ricky Telg and Peyton Beattie

This 4-page publication of the UF/IFAS Department of Agricultural Education and Communication provides an overview of what you should consider as you create your own video program. Minor revision by Ricky Telg and Peyton Beattie.

Strategies for Engaging and Communicating with Elected Officials

Ricky Telg and Shelli Rampold

A UF/IFAS numbered Fact Sheet. Published by ==Community Development==

Using the Kirton Adaption-Innovation Inventory to Strengthen Extension Programs

Alexa J. Lamm and Ricky W. Telg

A person’s personality affects the way he or she learns best. Extension programs can use an understanding of different learning styles and preferences to reach the greatest number of people. This EDIS document is the fourth in the Teaching to Different Personality Types series, and provides a detailed explanation of the Kirton Adaption Innovation Inventory (KAI) and how it can be used to assist in extension program development.

Elements of Document Design

Ricky Telg and Ashley McLeod-Morin

This publication on the elements document design is the third of a five-part series on document design. This series also covers the document design process, principles of document design, graphic file formats, and brochure and newsletter design. Updates previous version: Telg, Ricky. 2012. “Elements of Document Design”. EDIS 2012 (7). https://journals.flvc.org/edis/article/view/119920.

Clickbait

Nicole Patten, Ricky Telg, and Kevin Kent

This publication provides an overview of clickbait and its characteristics. The publication also discusses a few implications of clickbait use. Written by Nicole Patten, Ricky Telg, and Kevin Kent, and published by the UF/IFAS Department of Agricultural Education and Communication, March 2024.

News Writing for Print

Ricky Telg and Lisa Lundy

This publication about news writing for print is the second of a five-part series on news media writing. This series also covers an introduction to news media writing, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 5pp.

Planning Special Events

Reba Ellen Hicks, Ricky W. Telg, and Tracy A. Irani

Learning how to plan special events is an important skill that can benefit you and your organization. This publication is designed to help you understand what special events are and how to conduct them. After reading this publication, you will be able to explain how event sites are chosen, what criteria are used to plan events, and how to handle site permits, contracts, and budgets. You also will learn the five critical stages in planning a special event and how to evaluate an event.

Media Relations

Ricky Telg and Lisa Lundy

This publication about media relations strategy development is the first of a four-part series on media relations. This series also covers working with the media, news releases and public service announcements, and media interview skills. Minor revision by Ricky Telg and Lisa Lundy; published by the UF/IFAS Department of Agricultural Education and Communication; 3 pp.

Public Speaking

Ricky Telg

This publication about public speaking is the first of a three-part series about developing effective public speaking skills. This series also covers speech writing and public speaking tools.

Public Perceptions of Pollinator Perfection

Vashti Tatman, Adeyinka Ayodele, Laura Warner, Jaret Daniels, Ricky Telg, and Angela Lindsey

The study discussed in this publication was conducted to gauge public perceptions and identify ways to increase support for pollinator-friendly roadsides. The purpose of this publication is to provide results from this study specifically to increase understanding of public perceptions of pollinator-friendly roadsides. Written by Vashti Tatman, Adeyinka Ayodele, Laura Warner, Jaret Daniels, Ricky Telg, and Angela Lindsey, and published by the UF/IFAS Department of Agricultural Education and Communication, August 2025.

Video Equipment and Video Shot Composition

Ricky Telg and Peyton Beattie

This 6-page publication about video equipment and video shot composition is part of a series on developing effective video production practices. This series also covers video production, scriptwriting, and video editing. Minor revision by Ricky Telg and Peyton Beattie; published by the UF/IFAS Department of Agricultural Education and Communication.

Storytelling through Social Media

Brandon Telg, Jaron Jones, Ricky Telg, Becky Raulerson, and Olivia Doyle

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Utilizing Basic Digital Photography Techniques on the Farm

Ricky Telg, Jamie Loizzo, Carly Barnes, and Adrienne Boyette

A UF/IFAS numbered Fact Sheet.

Grammar and Punctuation

Ricky Telg and Ashley McLeod-Morin

This publication covering proper grammar and punctuation for news media writing is the third of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, news writing for television and radio, and interviews for news stories.

Glossary of Site-Specific Nutrient Management Terms

Lauri Baker, Jay Capasso, Osvaldo Gargiulo, Lauren Geiss, Emma Matcham, Kelly Morgan, Ricky Telg, and Lincoln Zotarelli

This glossary provides clear, unified definitions for terms and is intended to help aid communication with nutrient management professionals across the state, especially when sharing new site-specific nutrient management recommendations. This glossary should help lessen confusion on how the listed terms are defined and interpreted, thereby helping to improve communication within and across disciplines. Written by Lauri Baker, Jay Capasso, Osvaldo Gargiulo, Lauren Geiss, Emma Matcham, Kelly Morgan, Ricky Telg, and Lincoln Zotarelli, and published by the UF/IFAS Department of Agronomy, April 2025.

Media Interview Skills

Ricky Telg and Caroline Nickerson

This publication about media interview skills is the fourth of a four-part series on media relations. This series also covers media relations strategies, news releases and public service announcements, and working with the media.

Developing Effective Media Relations for Your County Program

Ricky Telg and Lisa Lundy

This publication provides an overview of how to develop effective media relations for your county program. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication; 5 pp.

Business Communication

Ricky Telg

A UF/IFAS numbered Fact Sheet.

News Releases and Public Service Announcements

Ricky Telg and Lisa Lundy

This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. Minor revision by Ricky Telg and Lisa Lundy; published by the UF/IFAS Department of Agricultural Education and Communication; 2 pp.

Application Letters and Resumes

Ricky Telg

This publication about application letter and resume writing is the third of a four-part series on developing effective business communication practices. This series also covers business communication writing, proper telephone communication techniques, and personal statement writing.

What Consumers Need to Know about Bird Flu (Influenza H5N1)

A. McLeod-Morin, B. D. Anderson, G. Morris, C. Sanders, C. Larson, R. Telg, and A. Henson

Bird flu is caused by the H5N1 subtype of influenza A virus. This publication aims to help consumers better understand bird flu and ways bird flu may impact consumable products, such as eggs or milk. Written by A. McLeod-Morin, B. D. Anderson, G. Morris, C. Sanders, C. Larson, R. Telg, and A. Henson, and published by the UF/IFAS Department of Animal Sciences, September 2025.

Communicating with Local Elected Officials

Ricky W. Telg, Shelli Rampold, and Becky Raulerson

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Citizen awareness of food systems and the environment

Handling Telephone Complaint Calls with Poise

Ricky W. Telg

A UF/IFAS numbered Fact Sheet.

Video Editing

Ricky Telg and Peyton Beattie

This 2-page publication about video editing is part of a series about developing effective video production practices. This series also covers video production, scriptwriting, and video equipment and video shot composition. Minor revision by Ricky Telg and Peyton Beattie; published by the UF/IFAS Department of Agricultural Education and Communication.

Speech Writing and Types of Speeches

Ricky Telg and Linda Perry

This publication about speech writing and types of speeches is the second of a three-part series about developing effective public speaking skills. This series also covers an introduction to public speaking and public speaking tools.

Relying on Research for Effective Response: A Survey Tool for Measuring the Impact of COVID-19 to Create Extension Resources

Lauri M. Baker, Ashley McLeod-Morin, Shelli Rampold, Anissa Zagonel, Ricky Telg, Angela B. Lindsey, Michaela Kandzer, Sandra Anderson, Sydney Honeycutt, Phillip Stokes, Valentina Castano, and Alena Poulin

The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) conducted a series of national public opinion surveys to examine the perceptions of Americans related to COVID-19. The PIE Center shared the survey data using Extension and outreach communication pieces, including issue guides, kinetic typography videos, webinars, and communication toolkits. Data collected from the PIE Center on Americans’ perceptions related to COVID-19 also informed two communication toolkits developed for Extension. This new 5-page article, published by the UF/IFAS Department of Agricultural Education and Communication, describes the instruments used to collect public opinion data related to COVID-19. Written by Lauri M. Baker, Ashley McLeod-Morin, Shelli Rampold, Anissa Zagonel, Ricky Telg, Angela B. Lindsey, Michaela Kandzer, Sandra Anderson, Sydney Honeycutt, Phillip Stokes, Valentina Castano, and Alena Poulin.

The Basics of HTML

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

This publication on learning HTML basics is the third of a four-part series on writing and designing for the web. This series also covers how to write and design a basic web page, understand the difference between good and bad websites, and integrate the basics of HTML.

News Media Writing

Ricky Telg and Lisa Lundy

This publication covering an introduction to news media writing is the first of a five-part series on news media writing. This series also covers news writing for print, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 2pp.

Recruiting and Retaining Members in Agricultural Organizations

Ricky Telg, Shelby Thomas, and Olivia Doyle

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Farm Economics, entrepreneurship, and management

Conducting Interviews for News Stories

Ricky Telg and Lisa Lundy

This publication on interviews for news stories is the fifth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and news writing for television and radio. Minor revision by Ricky Telg and Lisa Lundy and published by the UF/IFAS Department of Agricultural Education and Communication. 3pp.

Persuasion in Messages

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

News Writing for Television and Radio

Ricky Telg and Lisa Lundy

This publication on news writing television and radio is the fourth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication. 4pp.

Persuasion as a Communication Tool

Laura Fischer, Ricky Telg, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Developing Visual Elements on the Web

Ricky Telg, Laura M. Fischer, Kevin Kent, and Tracy Irani

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Graphic File Formats

Ricky Telg and Ashley McLeod-Morin

This publication on graphic file formats is the fourth of a five-part series on document design. This series also covers the document design process, principles of document design, elements of document design, and brochure and newsletter design. Previous version: Telg, Ricky. 2012. “Graphic File Formats.” EDIS 2012 (7). https://journals.flvc.org/edis/article/view/119921.

Public Speaking Tools

Ricky Telg and Jacqueline Aenlle

A UF/IFAS numbered Fact Sheet.

Shifting Focus: Collecting Focus Group Data Online

Anissa M. Zagonel, Audrey E. H. King, Lauri M. Baker, Angela B. Lindsey, Sandra Anderson, Ricky W. Telg, and Ashley McLeod-Morin

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus groups. Researchers and practitioners alike can use this document to guide their process of conducting online focus groups. This article only discusses conducting online focus groups through online videoconferencing software.

Writing and Designing a Basic Web Page

Ricky Telg, Laura M. Fischer, Tracy Irani, and Jacqueline Aenlle

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: ==Special Handling==

Working With the News Media

Ricky Telg and Caroline Nickerson

This publication about working with the news media is the second of a four-part series on media relations. This series also covers media relations strategies, news releases and public service announcements, and media interview skills.

Engaging High Water Users in Water Conservation #2: High Water Users' Water-Related Behaviors and Willingness to Act

Pei-wen Huang and Alexa J. Lamm

Engaging High Water Users in Water Conservation #1: High Water Users' Experiences and Perceptions of Water

Pei-wen Huang and Alexa J. Lamm

Engaging Consumers in At-Home Water Conservation: A Guide for Extension

Caroline G. Roper and Alexa J. Lamm

Opinion Leadership and the Perceived Health Benefits of Local Food

Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm

Integrating Critical Thinking into Extension Programming #4: Measuring Critical Thinking Styles Using the UFCTI

Alexa J. Lamm

Opinion Leadership and the Perceived Economics of Local Food

Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm

Engaging High Water Users in Water Conservation #3: High Water Users' Opportunities to Learn about Water Conservation

Pei-wen Huang and Alexa J. Lamm

Face-to-Face Storytelling

Brandon Telg, Jaron Jones, and Ricky Telg

Floridians' Perceptions of Endangered Species

Mary Hannah Miller, Nicole M. W. Dodds, and Alexa J. Lamm

A UF/IFAS numbered Fact Sheet. Published by Environmental Literacy and Sustainability

Opinion Leadership and the Perceived Effects of Local Food on the Local Community

Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm

A UF/IFAS numbered Fact Sheet. Published by Citizen awareness of food systems and the environment

Floridians' Perceptions of Invasive Species

Nicole M. W. Dodds, Mary Hannah Miller, and Alexa J. Lamm

A UF/IFAS numbered Fact Sheet. in support of UF/IFAS Extension program: Environmental Literacy and Sustainability

Integrating Critical Thinking into Extension Programming #5: Using Critical Thinking Styles to Enhance Team Work

Alexa J. Lamm

The final part of the Integrating Critical Thinking into Extension Programming series, this article continues the discussion of how to take into account critical thinking methods and styles when developing Extension programs. Well-formed working groups allow members to work successfully and solve problems as a group. This fact sheet explains the importance of critical thinking styles when it comes to team work.

Communicating with Extension Clients about Water

Alexa J. Lamm, Phillip Thomas Stokes, and Caroline G. Roper

This EDIS publication will provide an overview of how to communicate with Florida residents about water, including information about their preferred communication method and what topics surrounding water Florida residents find of interest. This publication will better equip Extension faculty to discuss water quantity and quality issues with Florida residents.

Floridians' Perceptions of GMOs: GMOs and Florida Citrus

Nicole M. W. Dodds, Laura M. Gorham, and Joy N. Rumble

A UF/IFAS numbered Fact Sheet. Published by Citizen awareness of food systems and the environment