Marketing and Sales
Narrower Topics
Consumer Behavior
The predicted or observable activity or manner in which people make decisions regarding the procurement of goods or services; specifically, what, when, why, where, how often and from whom goods and services are bought.
Related Topics: Program Development and Evaluation, Marketing and Sales
Social Marketing
The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.
Publications
Showing of 22 Publications
- A Beginner's Guide to Selling Thoroughbred Horses in a Public Auction Setting
- A Brief History of the Sales Environment
- Advertising and Promotions in the US Green Industry
- Effective Oral Communication for Sales Presentations
- Eight Steps to Developing a Simple Marketing Plan
- Event Marketing and Public Relations
- Handling Telephone Complaint Calls with Poise
- How to Create an Effective Sales Presentation
- How to Develop a Marketing Plan for Your Ecotourism Business
- How to Effectively Reduce Sales Call Reluctance
- How to Listen Effectively
- Imperfect Competition Yields Profits Beyond the Farm Gate
- Obtaining Referrals to Increase Sales
- Persuasion as a Communication Tool
- Persuasion in Messages
- Persuasive Papers, Speeches, and Campaigns
- Planning Special Events
- Selling Yourself: A Guide to Writing Effective Resumes
- Strategic Marketing Management: Building a Foundation for Your Future
- Top Sellers: Characteristics of a Superior Salesperson
Available Languages:
English
